Rival Shark Technologies LLC (“Rival Shark,” “we,” “us,” or “our”) uses cookies and similar technologies on our websites at rivalshark.com and rivalshark.ai (collectively, the “Service”). This Cookie Policy explains what cookies are, which cookies we use, and how you can manage your preferences.
By continuing to use the Service, you consent to our use of cookies as described in this policy. If you do not agree, you may configure your browser to reject cookies, though this may affect certain functionality.
1. What Are Cookies
Cookies are small text files placed on your device by a website you visit. They are widely used to make websites work efficiently and to provide information to site operators. Cookies may be session-based (deleted when you close your browser) or persistent (remaining on your device for a set period).
We also use similar technologies including local storage tokens, which serve analogous purposes to cookies and are governed by this policy.
2. Categories of Cookies We Use
We use three categories of cookies on the Service. We do not use advertising cookies or cross-site tracking cookies of any kind.
2.1 Strictly Necessary Cookies
These cookies are required for the Service to function. They cannot be disabled without preventing core features from working, including authentication, session management, and security.
What they do:
- Authenticate your login session and keep you signed in
- Store a session token to authorize API requests
- Maintain security state across page loads
- Enforce subscription-level access controls
Legal basis: Strictly necessary — no consent required.
Retention: Session cookies expire when you close your browser. Authentication tokens persist for the duration of your login session.
2.2 Functional Cookies
These cookies remember your preferences and settings to improve your experience. They are not strictly required but enhance usability.
What they do:
- Remember display preferences and UI state
- Retain onboarding completion state
- Store user-configured report settings between sessions
Legal basis: Legitimate interest in providing a consistent user experience.
Retention: Persistent — retained for up to 12 months or until you clear your browser data.
2.3 Analytics Cookies
These cookies help us understand how users interact with the Service in aggregate. We use this data to diagnose issues, improve features, and prioritize development. We do not use this data for advertising.
What they do:
- Measure page views, feature usage, and session duration
- Track report generation patterns in aggregate
- Identify error conditions and performance bottlenecks
- Analyze onboarding and subscription funnel completion
Data handling: Analytics data is anonymized or aggregated before analysis. We do not build individual user profiles for advertising purposes.
Legal basis: Legitimate interest in improving the Service. You may opt out — see Section 4.
Retention: Persistent — retained for up to 12 months.
3. What We Do Not Use
To be explicit about our practices:
- We do not use advertising cookies or participate in ad networks
- We do not use cross-site tracking cookies
- We do not share cookie data with data brokers or third-party advertisers
- We do not use cookies to build behavioral profiles for resale
- We do not use cookies to track you across unaffiliated websites
4. Managing Your Cookie Preferences
4.1 Browser Settings
You can configure your browser to block or delete cookies at any time. Instructions for major browsers:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Cookies and data stored
Note: Disabling strictly necessary cookies will prevent you from logging in and using the Service. Disabling functional cookies may cause your preferences to reset between sessions.
4.2 Opting Out of Analytics
To opt out of analytics cookies, you may configure your browser to block cookies from our analytics providers, or contact us at privacy@rivalshark.com with the subject line “Cookie Opt-Out” and we will note your preference in our systems.
4.3 Do Not Track
Some browsers offer a Do Not Track (DNT) signal. We honor DNT signals by limiting analytics data collection for users who have enabled this setting. Strictly necessary and functional cookies are not affected by DNT signals, as they are required for the Service to operate.
5. Third-Party Cookies
Our error monitoring and analytics providers may set their own cookies or similar technologies as part of delivering their services to us. These providers are contractually prohibited from using this data for their own advertising or marketing purposes.
We do not embed third-party social media widgets, advertising pixels, or tracking scripts on the Service.
6. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will post the updated policy at rivalshark.com/cookie-policy and rivalshark.ai/cookie-policy with a new effective date. We encourage you to review this policy periodically.
7. Contact Us
If you have questions about our use of cookies or this policy, contact us at:
Rival Shark Technologies LLC
Attn: Privacy Officer
Email: privacy@rivalshark.com
Website: rivalshark.com
Registered Address: 202 N Cedar Ave Ste 1, Owatonna, MN 55060-2306, USA
We will respond to all cookie-related inquiries within 30 days of receipt.